- The GOP frontrunner's campaign slogan is equal parts jingoistic and moronic. It also reveals an uncomfortable truth.
- Related: We let the idiots take the wheel: Donald Trump, Fox News and how we let our democracy rot
Tom Englehardt, TomDispatch / Salon
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Wednesday, Apr 27, 2016 | “Low-energy Jeb.” “Little Marco.” “Lyin’ Ted.” “Crooked Hillary.” Give Donald Trump credit. He has a memorable way with insults. His have a way of etching themselves on the brain. And they’ve garnered media coverage, analysis, and commentary almost beyond imagining. Memorable as they might be, however, they won’t be what last of Trump’s 2016 election run. That’s surely reserved for a single slogan that will sum up his candidacy when it’s all over (no matter how it ends). He arrived with it on that Trump Tower escalator in the first moments of his campaign and it now headlines his website, where it’s also emblazoned on an array of products from hats to t-shirts.
You already know which line I mean: “Make America Great Again!” With that exclamation point ensuring that you won’t miss the hyperbolic, Trumpian nature of its promise to return the country to its former glory days. In it lies the essence of his campaign, of what he’s promising his followers and Americans generally — and yet, strangely enough, of all his lines, it’s the one most taken for granted, the one that’s been given the least thought and analysis. And that’s a shame, because it represents something new in our American age. The problem, I suspect, is that what first catches the eye is the phrase “Make America Great” and then, of course, the exclamation point, while the single most important word in the slogan, historically speaking, is barely noted: “again.”
Tom Englehardt created and runs the Tomdispatch.com website, a project of The Nation Institute where he is a Fellow. He is the author of a highly praised history of American triumphalism in the Cold War, The End of Victory Culture, and of a novel, The Last Days of Publishing, as well as a collection of his Tomdispatch interviews, Mission Unaccomplished. Each spring he is a Teaching Fellow at the Graduate School of Journalism at the University of California, Berkeley.
We let the idiots take the wheel: Donald Trump, Fox News and how we let our democracy rot, David Masciotra, Salon / AlterNet
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