- This issue is "Part Two" (although I'm not calling it that) of the "Labeling the Media" article that I ran in the last issue (#535). If you recall, I suggested that what many of us refer to as "The Media" might better be called The Mainstream Corporate For-Profit Bound Agenda-Setting Media. This week I look at that last adjective: "Agenda-Setting," and exactly how it is that what seems to be a decentralized, "independent" media system is really controlled by a relative few at the top. This is a complicated system, which I guess is why I think we need a lot of adjectives to begin to describe it.
- Labeling The Media
- Media Consolidation: Something to think about when you change channels
Jeff Nygaard, Nygaard Notes
This article is made possible with the generous contributions of all reader supported Evergreene Digest readers like you.
August 27, 2013 | We have to avoid thinking that the Propaganda function of Big Media is the result of some sort of conspiracy. I hope this essay will explain why.
In the 21st-Century news and information environment, a very small number of organizations have the ability to gather news and distribute it. The large majority of news outlets therefore depend upon these organizations to supply most news of the world beyond the local or regional areas that they serve. Through their routine decisions about what is newsworthy and why, these large organizations set the "news agenda" for the entire nation.
To understand the importance of the Agenda-Setting function of the media system, we begin by asking "Who generates our news?" That is, where does our daily news come from? The short answer is, "Fewer and fewer sources that are bigger and bigger."
Jeff Nygaard is the publisher of Nygaard Notes, intended to challenge its readers, inspiring them to move away from passive ways of thinking and toward more active, creative ways of thinking that lead to positive action.
Full story…, click on Nygaard Notes #536
Labeling The Media, Jeff Nygaard, Nygaard Notes
How We Name Things Is Important
Media Consolidation: Something to think about when you change channels, You Say Too
- Why can't Americans think? Because it's on television, dummy.
- "The World is a Business."
- Beware: Huge Media Companies Are Selling Corporate Ideology as the "New American Center"