- Stereotypical female behavior, as modeled by the characters, is seen as a negative for girls—but good for boys.
- Related: The Beauty Myth ~ Naomi Wolf
Mary Elizabeth Williams, Salon
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Tuesday, Jun 28, 2016 | If you’re looking for further evidence that the constant deluge of princess ephemera being aimed directly at your daughters has a effect, a new study out of Brigham Young University will confirm your dark fears. But then it gets complicated. Because it affects your sons, too.
As KJ Dell’Antonia writes this week in the New York Times, a study of nearly two hundred boys and girls aged 5 to 6 revealed that “higher princess involvement (through toys, products and media consumption) over the course of a year was associated with higher levels of female gender-stereotypical behavior at the end of the study.” But for girls, that stereotypical behavior — “quiet play, pretend cooking and cleaning, and avoiding risks, getting dirty or trying new things” — has more negative, “potentially problematic” associations, while for boys, “becoming more feminine is becoming more well-rounded.” How’s that for a stacked deck, am I right, ladies?
Mary Elizabeth Williams is a staff writer for Salon <http://www.salon.com>and the author of "A Series of Catastrophies & Miracles."
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The Beauty Myth ~ Naomi Wolf, Described in Goodreads
“…When we quietly go about our business as our rights are plundered, when we yield to passivity and switch on the wii and hand over our power, we are not acting like true Americans. Indeed, at those moments we are giving up our citizenship.”