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Nygaard Notes | #510: Health Care, and The Real Issue

  • We're living another chapter in the "Public Relations-ization of U.S. Culture," and it affects all of us, perhaps most of all those of us who are paying attention and who think we are "informed." We're the ones at which the Propaganda is directed. It's insidious, and we'd all better understand how it works, since it's changing hearts and minds right and left. And I do mean "right" and "left."
  • Special Project | Health Care Reform: Week of July 8

Jeff Nygaard, Nygaard Notes

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Few can remain unaware of the recent Supreme Court ruling upholding the constitutionality of (most of) the Affordable Care Act of 2010. (Most people probably know it as "ObamaCare," which I'll discuss in a moment.) The Supreme Court issued its ruling in the last week of June, and the media reported on it with great excitement. I think it's a fascinating and important story, but not for the reasons most people seem to be talking about. For me, it is an excellent case study in how certain powerful sectors masterfully utilize the principles of Public Relations in their ongoing Propaganda effort aimed at shaping the public consciousness. Just as Chip Berlet says in the "Quote" of the Week above.

Let's begin with a point I made in these pages back in 2005. I said then that Modern Propaganda is based on the Three Key Concepts of Emotions, Symbols, and Association. The essence of the process is to create a Symbol (or manipulate an existing one) for the purpose of provoking or intensifying certain Emotions which then become more-or-less permanently Associated with the symbol. It's a circular process and the propagandist will typically attempt to affirm and reinforce the cycle until the underlying ideas upon which the cycle depends become widely-enough accepted as to become "common sense" in the culture at large.

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Related:

Special Project | Health Care Reform: Week of July 8, David Culver, Ed., Evergreene Digest

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